I’m Toni, a jewellery designer, storyteller, and nature lover at heart. I founded Ebb & Flo as a way to honour the quiet power of the natural world and the meaningful moments that shape us. Each piece I create is an invitation to pause, reflect, and reconnect, with yourself, with nature, and with something deeper.

I grew up by the sea in Cleethorpes, where adventure was second nature: climbing trees, wading through creek mud, collecting shells and sea glass with my little brother. Those early experiences planted a seed in me, that nature isn’t separate from us, it’s part of who we are.

That sense of belonging continues to guide me. Whether I’m hiking local trails, wild camping, watching the sunrise, or unwinding with yoga and meditation, I return again and again to the grounding rhythm of the earth.

The natural world, and our wellbeing within it, has always been a deep source of inspiration. You’ll find these narratives woven through my collections: from celestial and botanical pieces to raw, nature-textured forms, and even occasional works with ethical taxidermy. Each piece holds it's unique and interesting story.

My process is slow and intuitive. I make with intention, always hoping that what I create will resonate with the wearer, not just as adornment, but as a quiet companion on their journey.

I'm also a proud mum to two wonderful boys. Raising them with a love for nature and an openness to adventure is one of my greatest joys, and a huge part of my purpose.

At the heart of Ebb & Flo is a simple wish: to create jewellery that tells stories, quiet moments of grounding, gentle reminders of inner strength, and little offerings of uplift.

If something I make becomes part of your story too, then I’ve done what I set out to do.